CheapAir.com enjoys an ongoing open dialogue with our customers that we think is pretty special in this day and age. We keep things as transparent as possible, in an effort to keep lines of communication open and trust at the forefront – and we keep exemplary customer service at the center of our mission to bring you the best travel booking experience in the business.
In the spirit of this transparency, we’d like to make you aware of a credible cyber-threat that we have received that you may get wind of, particularly if you interact with us through our social media channels. This past weekend we received a ransom demand, saying that if we don’t send about $10,000 in Bitcoin we can expect a social media smear campaign, engineered to damage our relationship with our followers and customers.
Specifically, the hackers have threatened to damage us by:
• Posting thousands of negative items on our social media accounts, including negative ratings and replies;
• Posting negative reviews on review sites (like Trustpilot) that consumers use to help make good purchasing decisions and know that the companies they’re buying from are ethical and worthy of trust;
• Destroying SEO rankings by spamming our blog backlinks with negative and profane anchor text in the hopes that we will be banned by Google
Sadly, these kinds of attacks are becoming more common with companies and individuals all over the country and world. We are still evaluating our best course of action and reaching out to the affected platforms for guidance. But paying these cyber thugs is not an option being considered. We are letting you know about this in advance so, should you see unusual social media activity or negative posts on any of our accounts, you’ll have gotten the full picture of what’s going on.
We’ll keep you updated as needed but, rest assured, regardless of what you see on social media, it will be business as usual here. That includes doing everything we can to make it easier to plan trips, and to be here for you if you need any help along the way.
As always, we thank you for your continued support.
The CheapAir.com Social Media Team