JetBlue introduces Mint, a refreshing alternative to traditional first class

  • October 8, 2014
  • Comments Off on JetBlue introduces Mint, a refreshing alternative to traditional first class

In June of this year, JetBlue entered the premium market with JetBlue Mint offering service from LAX to JFK and featuring – yes – a ‘fresh’ take on the standard first class experience.

JetBlue's Mint, a new premium class of service is refreshing alternative to traditional domestic carriers

And in true JetBlue style, they are loath to call it out as ‘first-class.’ Instead, JetBlue’ premium cabin offers a (relatively) refreshing $599 one-way fare between L.A. and Manhattan, its price point a pointed challenge to the domestic carrier old guard (American, Delta, United), who tend to price their transcontinental flights at much more aspirational levels.

Keeping to their ‘fresh’ motif, passengers are served mint cocktails/mocktails and ice cream during flight service. But these are just cheeky asides to the main amenities, or what JetBlue is calling the “Mint” experience.

 Super Seats

Mint passengers enjoy lie-flat seats at the front of the cabin, four of which are suites. The seats are the longest and widest in the domestic market, so a 6’8” fella can stretch out as comfortably as a shorter chap. Seats are fully adjustable (firmness too!), have a massage feature and are touted as “super-comfy.” Each passenger has two dedicated A/C and USB ports. Suites are also oversized and have their own door for maximum privacy.

 VIP airport service

A special Mint queue at the airport offers expedited check-in and the service promises faster security screening as well (with access to the fastest TSA screening line). Boarding itself is faster (natch) when you’re traveling the ‘Mint’ experience way – you get to be among the first to board when you’ve paid for the privilege. And once you arrive at your destination, Mint passenger bags are the first to arrive on the claims carousel. Quick like lightning, JetBlue! We likey.

In-Flight Amenities

Take advantage of Free Fli-Fi®, the carrier’s own in-flight Internet service so you can surf the web to your little heart’s content. JetBlue already boasts one of the best In-Flight entertainment service, but Mint customers have 15” monitors in which to view their 100 channels (DirecTV & SiriusXM radio) or surf the internet.

Dining promises to be a foodie’s delight. JetBlue has commissioned New York dining spot, Saxon + Parole to create a to-die-for small plates menu and they deliver! Rounding out the snack options are artisanal offerings from Mah-Ze-Dahr Bakery, A Colicchio Discovery and (as we mentioned earlier) Blue Marble Ice Cream. Full bottle wine service, a signature refreshmint (tee-hee) and of course, complimentary alcoholic drinks.

You even get swag! Birchbox has partnered with JetBlue to send travelers away with an amenities kit featuring his and her beauty, lifestyle and grooming products.

About the only drawback we could find was that your canine friends are not welcome. That’s right. Your little Princess or King must find another mode of transport as the seat configuration does not allow for required under-seat storage accommodating pet carriers. Those of us who like to keep our premium areas pet-free will not be so disappointed. Check it out! This month on October 26 the airline adds Mint to its NYC-SFO route. To search and fly JetBlue Mint, just use CheapAir’s flight search and choose “Business” as your cabin. And keep it under your hat, sir. When word gets out, these seats are going to go fast.

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JetBlue's Mint, a new premium class of service is refreshing alternative to traditional domestic carriers

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