Here’s something interesting. Air New Zealand plans to offer lie-flat seats in economy class. It will work like this: two passengers who are traveling together can purchase three seats, with the third being offered for half price. The couple will then get access to what the airline is calling a “Sky Couch”.
A “Sky Couch” is essentially 3 adjacent coach seats with a flip up cushion where footrests would normally be.
The airline will configure it’s 777’s with 22 Sky Couch seats, beginning in December on flights between Los Angeles and Auckland.