If you thought online check-in was a revolution for air travel, wait until you see the next installment: no check-in at all! British Airways is currently trialling an automated check-in system that removes the passenger from the process altogether.
Starting this month, passengers departing from selected airports in France will have the option of being automatically checked in, assigned a seat and sent their electronic boarding pass via email. All they have to do is deposit their luggage and proceed to the boarding gate.
“Customers have so much to think about prior to a trip, be that finishing up in the office or getting the kids’ suitcases packed,” said Frank van der Post, managing director of brands and customer experience for BA. “We’re aiming to give them one less thing to think about.”
British Airways has stressed that automatic check-in is an optional feature and no-one is compelled to use it. Passengers unhappy with their automatically assigned seat will have the option to choose a new one.
The trial will be extended to more passengers throughout the winter and spring. If all goes well, automatic check-in could become available on all British Airways flights by the end of 2013.
CheapAir customers – what do you think about the automatic check-in idea? Will it make life easier for travelers? Would you use it? Share your thoughts!