JetBlue is trying out a fairly unique model of flight deal this month, with a selection of three “all you can fly” passes aimed at frequent business travelers. They’re calling it the BluePass, and it offers unlimited travel between certain JetBlue destinations, for the period of August 22 through November 22. There are three varieties of BluePass available:
- Boston All: $1,999. Valid for travel to/from Boston and all JetBlue markets.
- Boston Select: $1,499. Valid between Boston and 13 selected destinations in the JetBlue network.
- Long Beach Select: $1,299. Valid between Long Beach, CA and 9 JetBlue destinations.
As the owner of a BluePass, you simply need to book your flights online, up to 90 minutes prior to departure. There are a few little sweeteners in the deal too, like priority seating and free inflight snacks. These passes are only available on the JetBlue website, until August 31 or while stocks last.
Based on average JetBlue prices, you would need to make at least twenty long haul flights in the three month period to get serious value out of this pass. JetBlue is clearly targeting the tie and suit business demographic with this deal, but avid leisure travelers could feasibly take advantage of the offer too.
This is an interesting experiment by JetBlue, and we look forward to seeing what sort of results it achieves. Could this be the future of flight deals? Will a simple bus pass-style system eventually replace conventional airline ticketing? Only time will tell.